6 COMMUNICATION SUCCESS FACTORS IN CREATIVE PROJECTS

PROBLEMOS APRAŠYMAS | PROBLEM DESCRIPTION

Creative industry has many interesting projects with very creative, emotional and talented people contributing . The attitude of the creative industry project manager on communication managing such projects in creative industries are of special importance. Project managers will face failures in projects without considering particular communications factors that are crucial in this industry in order to reach project benefits and avoid project failures.

REKOMENDACIJA | RECOMMENDATION

No.

List of communication success factors

Clear roles & responsibilities distribution

Higher level of authority for project manager

One person appointed as a key communicator

Trust as value for communication

F2F communication with creators/artists

Specific leadership skills

Each factor importance justification:

  1. CLEAR ROLES & RESPONSABILITIES : To clear understand the responsibilities appointed, to avoid stress, and conflicts and to ensure tasks are not overlapping

  2. HIGHER LEVEL OF AUTHORITY TO PROJECT MANAGER : No fear to take risks and take decissions. Bigger tolerance for the risks. Clarity, freedom created

  3. ONE PERSON AS KEY COMMUNICATOR : To avoid missed information, delays and misunderstandings

  4. TRUST AS VALUE FOR COMMUNICATION : It builds effective relationship among stakeholders and ensures effective communication, time consuming, engages team and creates job satisfaction

  5. F2F COMMUNICATION WITH CREATORS/ARTISTS : In order to ensure a close relationship, motivate creators, and raise their productivity

  6. SPECIFIC LEADERSHIP SKILLS : Communication, empathy, sensitivity, flexibility, fast reaction & reorientation. Ability to work with creators which require specific approach as well to survive in dynamic industry environment

FIVE RECOMMENDED ACTIONS to positively affect the communication in creative industries:

  1. To document the responsibilities and roles of each team member, if necessary before each project which can require different scope

  2. To attribute one key contact person responsible not only for communication management but as key contact as well in order to control the processes and to ensure that necessary information was gathered and distributed accordingly to the related stakeholders

  3. To give relevant authority to appointed project managers in order to have clear limits for decision making

  4. To organize team buildings

  5. Develop human psychology competence in project managers to better understand psychological aspects in communication with creators working in the creative industry. As project managers from real creative industry projects have indicated that often there are unclear perspectives on how to keep balance between personal interactions and work in the project team

ŠALTINIS | SOURCE

Master’s thesis: Project Manager’s Perspective on Communication Factors determining Project Benefits in Creative Industry

AUTORIUS | AUTHOR

Simona Mikėnaitė https://www.linkedin.com/in/simona-mikenaite-b6628254/